‘Inside Apple’ by Adam Lashinsky Now Available in the iBookstore

Written by Gradly on . Posted in Apple, blog, Books, Download, News, Steve Jobs

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'Inside Apple' by Adam Lashinsky

'Inside Apple' by Adam Lashinsky

INSIDE APPLE book is now available to download and read on the iBookstore and Amazon Kindle. Those interested in getting that find the direct links below.

About the book

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

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Gradly

Gradly is a blogger and technology enthusiast, keeping you all posted about new & cool stuff. You can also remain in contact by Following Him on Twitter, be friend on Facebook and on Google+. Gradly also happen to be a designer, a photographer, a blogger and an avid reader!

@_inside New Power Button = TouchID, and you can Press, Touch, and Swipe up/down to perform tasks just like the Digital Crown on the Watch

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