Google has acquired social mapping service Waze to improve Google Maps. the Israeli startup team will remain in Israel where Google already has its offices and will continue to work separately for the time being.
“To help you outsmart traffic, today we’re excited to announce we’ve closed the acquisition of Waze. This fast-growing community of traffic-obsessed drivers is working together to find the best routes from home to work, every day,” Google announced on its official blog.
Google didn’t disclose how much they paid for the startup.
“We’re excited about the prospect of enhancing Google Maps with some of the traffic update features provided by Waze and enhancing Waze with Google’s search capabilities,” Google said. “We’ll also work closely with the vibrant Waze community, who are the DNA of this app, to ensure they have what’s needed to grow and prosper.”
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