It wasn’t enough for Samsung when they started their anti-iPhone and “get samsunged” campaign months ago, today Samsung sent a paid flashmob to Apple’s retail store in Sydney, Australia to try to “Wake Up” iPhone users.
Its Samsung’s most ridiculous move yet, they sent hordes of chanters people dressed in black to protest outside of an Apple retail store. with a clear message written: Wake Up!
It’s believed that this is Samsung’s Galaxy S III marketing, which was put together by Australian creative agency Tongue.
The ‘Wake up.’ campaign has also seen the words written on the bottom of Bondi Ice Bergs pool, as well as on a series of billboards placed around town. There was also a website at wake-up-australia.com.au that allegedly counts down to the May 3 launch for the Galaxy S III which is Apple’s iPhone primary rival.[via mactrast]