Googlehas acquired social mapping service Waze to improve Google Maps. the Israeli startup team will remain in Israel where Google already has its offices and will continue to work separately for the time being.
“To help you outsmart traffic, today we’re excited to announce we’ve closed the acquisition of Waze. This fast-growing community of traffic-obsessed drivers is working together to find the best routes from home to work, every day,” Google announced on its official blog.
“We’re excited about the prospect of enhancing Google Maps with some of the traffic update features provided by Waze and enhancing Waze with Google’s search capabilities,” Google said. “We’ll also work closely with the vibrant Waze community, who are the DNA of this app, to ensure they have what’s needed to grow and prosper.”
Google didn’t disclose how much they paid for the startup.
Microsoft Ad Spoofs Google Chrome Now Everywhere Ad
It’s hard to argue that Chrome isn’t getting a prominent rise on both desktop and mobile. To that ends, Google launched a TV ad addressing the ubiquitous state of their browser, dubbed Now Everywhere, the ad highlights that “one browser for your laptop, phone and tablet. When you use Chrome across all of your devices, your web gets better, everywhere.” However, after the new ad came out, Microsoft manged to spoof that emphasizing Google’s main revenue source: Ads and related privacy concerns. The ad is said to be internal but leaked eventually.
Watch the original Google Ad below, followed by the Microsoft spoof. What do you think?
Samsung Takes Another Jab At Apple with New Galaxy S4 Ad
Samsung in a mission to popularize its latest flagship Galaxy S4 but at the expense of Apple. A new Ad for GS4 pokes fun at Apple’s iPhone 5. GS4 features are way much more than the iPhone 5, and its specs beat Apple’s latest smartphone in terms of almost everything. Watch the Ad right below:
Although Samsung started this kind of mocking Ads, last week Microsoft and Nokia poked fun at both iPhone 5 and Galaxy S4. A marketing initiative from Microsoft, with a touch of humor, to address its position as number three. The Ad states “Don’t fight. Switch“
Here’s the video:
Apple is expected to announce its iOS 7 at WWDC in which the company said to undertake major changes to the outdated system.
Navigate your world with Google Maps, now available for iPhone. Get comprehensive, accurate and easy-to-use maps with built-in Google local search, voice guided turn-by-turn navigation, public transit directions, Street View and more. Use Google Maps to discover great places to eat, drink, shop and play, with ratings and reviews from people you trust. Sign in to save your favorite places and quickly access all your past searches and directions from your computer, right on your phone.
* Find addresses, places and businesses around the world with Google local search.
* Discover places to eat, drink, shop and play, with ratings and local reviews.
* Sign in to sync your searches, directions, and favorite places between your computer and your phone.
* Get voice guided, turn-by-turn driving directions.
* Find your way by train, bus, subway or walking directions.
* Access live traffic information in cities across the world.
Street View and imagery
* View 360-degree panoramas of places around the globe with Street View.
* See inside more than 100,000 businesses worldwide.
* View high resolution satellite imagery of locations around the world.
Simple and easy to use
* An entirely new Google Maps experience on your iPhone.
* Newly designed and streamlined interface for even easier navigation of your world.
* Use gestures to explore the map and browse results.
Google also announced a Google Maps for iOS SDK for developers so they can embed Google Maps into their applications.
Alongside the newly designed Google Maps for iPhone, we’re also excited to announce the Google Maps SDK for iOS. With the Google Maps SDK for iOS, developers can feature Google maps in their applications on the iPod Touch, iPhone, and iPad. Also, the SDK makes it simple to link to Google Maps for iPhone from inside your app, enabling your users to easily search and get directions.