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Creative TNT Ad; Push the Red Button to Add Drama

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Push the Red Button to Add Drama

Push the Red Button to Add Drama

To launch the high quality TV channel TNT in Belgium, the crew placed a big red push button right in the middle of street in an average Flemish town. Above that button is a big arrow that says, “Push To Add Drama.” and they invited people to use the button, and then they waited.

Find out what happened when someone pushed that button:

This is quite a creative ad for TNT that is worth checking out.

Popularity: 1% [?]

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Microsoft’s Tellme vs Apple’s Siri Video Comparison

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Microsoft's Tellme vs Apple's Siri

Microsoft’s chief strategy and research officer Craig Mundie talked to Forbes about the company’s kinect and when asked about Siri, he said that Siri was nothing special, and Microsoft’s own voice capabilities have been around for over a year. Siri is all about good marketing nothing else:

People are infatuated with Apple announcing it. It’s good marketing, but at least as the technological capability you could argue that Microsoft has had a similar capability in Windows Phones for more than a year, since Windows Phone 7 was introduced.

This is what Microsoft execs usually say when challenged with a tech by their competitors:

you can pick ‘em up and say ‘text Eric’ and say what you wanna say and it transcribes it. You can query anything through Bing by just saying the words. I mean, all that’s already there. Fully functional, been there for a year.

This is not the first time, we all know when Steve Ballmer slammed the original iPhone back in 2007 and touted it as being overpriced and not appealing to business for the lack of a keyboard.

Jason from techau ran a test and put a video comparison between Microsoftt’s Tellme and Apple’s Siri. Watch the video below. The results speak for themselves:

Popularity: 1% [?]

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