It makes sense for the timing Google has chosen to unveil what they have up their sleeves in terms of maps industry. Google will hold an invite-only event, on June 6th, to give the press their latest maps technologies.
At this invitation-only press gathering, Brian McClendon, VP of Google Maps and Google Earth, will give you a behind-the-scenes look at Google Maps and share our vision. We’ll also demo some of the newest technology and provide a sneak peek at upcoming features that will help people get where they want to go – both physically and virtually. We hope to see you there.
The event takes place ahead of Apple’s WWDC, which to be held June 11th, in which Apple highly expected to reveal their propietary Maps solution along with 3D technology ditching the long-in-use Google Maps since the original 2007 iPhone.
Google’s invitation touted the words”The Next Dimension of Google Maps” seems to point directly to the 3D feature expected to play a major part in Apple’s upcoming Maps service after the company purchased C3 Technologies, a Swedish 3D mapping company in 2010.
Apple is expected to introduce a revamped Maps application in the next major update iOS 6, ditching Google Maps service as a backend to provide its proprietary solution that will feature 3D mapping technology.
AllThingsDreported that the new feature is expected to be unveiled at Apple’s WWDC which will be held June 11 through 15 in San Francisco
“Sources describe the new Maps app as a forthcoming tent-pole feature of iOS that will, in the words of one, ‘blow your head off,'” Paczkowski wrote. “I’m not quite sure what that means, and the source in question declined to elaborate, but it’s likely a reference to the photorealistic 3-D mapping tech Apple acquired when it purchased C3 Technologies.”
The most important thing in the new Maps application is a powerful new 3D mode provided by C3 Technologies:
C3 Technologies is the leading provider of 3D mapping solutions, offering photo-realistic models of the world for search, navigation and geographic information systems. Since 2007 when it was spun out of the aerospace and defense company Saab AB, venture-backed C3 has redefined mapping by applying previously classified image processing technology to the development of 3D maps as a platform for new social and commercial applications. The Sweden-based company’s automated software and advanced algorithms enable C3 to rapidly assemble extremely precise 3D models, and seamlessly integrate them with traditional 2D maps, satellite images, street level photography and user generated images, that together are forever changing how people use maps and explore the world.
You are familiar with your current mapping services when it comes to Google Maps, Bing Maps or Google Earth, But a new technology will let you get beyond that and the Swedish company behind it thinks you actually deserve more and… seriously.
Enter mind-blowing 3D mapping technology from Swedish startup C3 Technologies, the company that showcased their 3D maps on iPad at the CES show. Unlike your Ma and Pa’s maps, C3 Technologies calculates the terrain and buildings directly from aerial images. The approach takes into account the positions and angles of the cameras that took aerial images in order to give each pixel its geographical position with very high accuracy.
When we say high precision, we mean it hundred percent because C3 maps incorporate recently declassified missile targeting technology by Saab, a well-known Swedish aerospace company. As a result of all this, you get military-grade, pixel-perfect realistic representation of the terrain that can be rotated and paned around to a stunning effect. And at CES, they showed off 3D view of San Francisco running surprisingly smoothly on an iPad, see above
In addition to 3D maps, C3 also makes awesome street level imagery captured using “an advanced multiple camera system with overlapping viewing angles to capture the entire surroundings in stereo.” Topping it all off are incredible interior views of restaurants, hotels and other points of interest that can be found along the street.
Don’t you think that would be amazing if this was chosen as the maps to power the upcoming iPhone 5?!
C3 Technologies was acquired in July and the buyer is a western company and currently kept secret. Certainly the big players such as Apple, Microsoft and Google are the prime candidates.
As noted by macrumors, Apple is a good fit for the company, as they have already admitted to be working on their own turn-by-turn direction GPS service, and we’ve also found evidence that they have licensed map data from a number of companies. It would also reduce their dependance on Google’s mapping solution which presently is used on iOS devices. Apple previously purchased mapping company Placebase and has been aggressively hiring for their Geo Team to take Maps to the “next level”.