After 25 years, Microsoft has unveiled a new look and feel to its corporate logo. The new logo, which incorporates a multicolored Windows symbol in addition to the “Microsoft” name in straightforward, lighter type, is intended to “signal the heritage but also signal the future — a newness and freshness,” said Jeff Hansen, Microsoft’s general manager of brand strategy.
The new logo features the name “Microsoft” in the Segoe font — a font Microsoft owns and has used in its products and marketing for several years. The font also figures prominently in the new Windows 8 user interface.
Its not surprising that Microsoft got inspired by Apple in this time around, the new logo font Segoe is a clone of Apple’s Myriad Pro font which is used in Apple’s various products as the one typeface.
Interesting that what they ended up with reminds people of Google’s Chrome browser logo colors as well.via The Seattle Times, Andrew Brett Watson