Its final, Twitter would soon begin to roll out ads, Promoted Tweets, in user timelines. The truth is that they’ve been talking about this possibility for a while. And they’ve even tested it with third party partners like Hootsuite. According to MG Siegler. Twitter will start placing them on Twitter.com.
The sponsored Tweets will only appear in your timeline if you already follow the account that has paid for the spot. If that’s the case, a single Promoted Tweet will appear at (or near) the top of your main timeline when you log in to twitter.com for the first time in any given day. As you get new Tweets, these Promoted Tweets will be pushed down just like regular Tweets. But if you refresh the page, the ad will appear at the top of the timeline again, is our understanding.
These ads will also be clearly marked as “Promoted” with an orange arrow icon below the tweet, the same way Promoted Tweets and Trends are currently shown on the sidebar or in search. And it will say the full company name of the company that is doing the promotion. These Tweets can also be dismissed from your timeline with one click. More from twitter blog:
That’s why starting today, we’re introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline. These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once. Promoted Tweets can also be easily dismissed from your timeline with a single click.