Posts Tagged ‘Superheroes’

DC Entertainment New Brand Identity Unveiled

Written by Gradly on . Posted in blog, Comics, Design, News, Superheroes

DC Entertainment Logo Versions

DC Entertainment Logo Versions

DC Entertainment has unveiled its new brand identity. The new set of logos were launched to showcase the portfolio of brands, stories and characters across all media platforms and merchandise. See the old and the new logos to compare. What do you think of the new ones?

DC Entertainment New Logo

DC Entertainment New Logo

DC Entertainment Old Logo

DC Entertainment Old Logo

Here is the official press release

DC Entertainment, a Warner Bros. Entertainment company and home to iconic brands DC Comics, Vertigo and MAD, revealed today a new brand identity. The new identity is reflective of the company’s mission to fully realize the value of a rich portfolio of brands, stories and characters, distinguished by incredible breadth and depth across publishing, media and merchandise. A new logo for DC Comics was also introduced, closely aligning with DC Entertainment’s new mark.

“It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters,” stated John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment. “It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”

DC Entertainment worked with Landor Associates, one of the world’s leading brand consulting and design firms, to develop an identity that creates a visual connection among the company, its three brands DC Comics, Vertigo and MAD and its vast array of properties as well as celebrates the power of the company’s stories and characters. The design of the new DC Entertainment identity uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.

“It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” explains Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office. “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”

The new brand identity will come to life across all consumer touch points in order to create a clear and consistent message in support of DC Entertainment. The new identity will begin to appear on comic books and graphic novels as well as new websites in March. Consumers will also see the new identity rolled out over time on other DC Entertainment products from Warner Bros. including film, television, interactive games and merchandise.

“We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this. In addition we were excited to update our identity, it’s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multi-media business we set out to build with the formation of DC Entertainment,” said Amit Desai, SVP of Franchise Management for DC Entertainment.

DC Entertainment New Logo

DC Entertainment New Logo

DC Entertainment New Logo

DC Entertainment New Logo

The Avengers Official Character Descriptions Revealed

Written by Gradly on . Posted in blog, Disney, Movies, Poster, Superheroes

The Avengers Assembled Poster

Marvel and Disney have released the official character description for the highly anticipated movie The Avengers. The Joss Whedon directed movie is to be released in summer 2012.

CAPTAIN AMERICA (Steve Rogers) 

After a top secret Super-Soldier program transformed frail Steve Rogers (Chris Evans) into the powerful and heroic Captain America, his amazing WWII exploits made him a living legend. Steve saved New York City and turned the tide of the war, but crashed into the Arctic during his final mission. Awakening in the modern day, Steve learned that he had spent decades frozen in the icy tundra. Now, Steve Rogers finds himself alone in a modern world that he hardly recognizes. When Nick Fury, director of the international peacekeeping agency S.H.I.E.L.D.,

IRON MAN (Tony Stark) 

On top of being an eccentric genius, a billionaire, a playboy and a philanthropist, Tony Stark (Robert Downey Jr.) is also the armored super hero known as Iron Man. Fresh off of defeating enemies the world over, Stark reluctantly agreed to serve as a consultant to Nick Fury’s top-secret peacekeeping and intelligence agency known as S.H.I.E.L.D. Now, with a global crisis on the horizon and the fate of the world in the balance, Stark must again power up his Iron Man armor to save the world, and become a full-fledged member of The Avengers.

THOR (The God of Thunder) 

An arrogant prince from the distant land of Asgard, Thor (Chris Hemsworth) was banished to Earth after his irresponsible behavior threatened his homeland. While in exile on Earth, Thor learned humility and helped to save his new friends from a destructive threat sent by his brother Loki. In the process, Thor redeemed himself in the eyes of his father, Odin, the King of Asgard. After being welcomed back to Asgard as a hero, Thor must now return to Earth once again to prevent a cosmic-level catastrophe. With Mjolnir in his hand, a legendary hammer with immense power, the mighty warrior soon finds himself drawn into an unlikely alliance with Nick Fury’s secret initiative, The Avengers, lending his power to their cause against his wayward brother, Loki.

THE HULK (Bruce Banner) 

After a gamma radiation experiment went awry, mild-mannered scientist Dr. Bruce Banner (Mark Ruffalo) found himself with a peculiar condition. When angered or provoked, he would transform into the uncontrollable, green-skinned monster known as the Hulk. Now, fearful of the damage that the Hulk could inflict, Dr. Banner chooses to live a discreet life in remote parts of the world, working to cure the sick and help the poor while trying to elude those who would take advantage of his ability to change into the enormous, green menace. When a mounting threat calls for Banner’s specialized scientific expertise, S.H.I.E.L.D. Director Nick Fury recruits him, knowing full well that the incredible strength of Banner’s alter ego, the Hulk, would be an asset to The Avengers.

HAWKEYE (Clint Barton) 

One of S.H.I.E.L.D.’s most elite agents, Clint Barton (Jeremy Renner), code-named Hawkeye, is the greatest living marksman on Earth. Armed with his weapon of choice, the recurve bow, Hawkeye fires his arsenal of custom augmented arrows, specialized for any number of specific situations, with perfect precision. With the potential for global catastrophe on the horizon, he employs his amazing combat skills to fight along side The Avengers.

BLACK WIDOW (Natasha Romanoff) 

S.H.I.E.L.D. Agent Natasha Romanoff, aka Black Widow (Scarlett Johansson), is one of the world’s greatest spies and quite possibly the world’s most skilled assassin. Armed with an extensive arsenal of specialized weapons like widow stings and cluster bombs, as well as a vast repertoire of martial arts skills, Romanoff’s unique talents make her one of director Fury’s top agents and an integral part in assembling The Avengers.

LOKI 

After his bid to overthrow the throne of Asgard was thwarted by his brother Thor, the evil Loki (Tom Hiddleston) retreated to lands unknown to plot his revenge. Not just against his brother, but against Earth, whose inhabitants Thor now protects. Loki, now returns with a nefarious plot to conquer Earth and will stop at nothing to see his vision realized. When his misuse of power threatens the entire planet, it may take more than The Avengers to stop him.

NICK FURY (Director of S.H.I.E.L.D.) 

As the legendary Director of the international peacekeeping organization, S.H.I.E.L.D., Nick Fury (Samuel L. Jackson) is humanity’s first line of defense against the world’s biggest threats. When S.H.I.E.L.D. becomes aware of an evil that threatens global safety, Fury assembles the planet’s most powerful beings and forms The Avengers.

The First Trailer for Joss Whedon’s The Avengers Arrives

Written by Gradly on . Posted in blog, Movies, Superheroes, Trailer

The Avengers: Black Widow

The Avengers: Black Widow

Marvel Studios have released the first full trailer for Joss Whedon’s The Avengers. The movie stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, Stellan Skarsgård & Samuel L. Jackson. Continuing the epic big-screen adventures started in Iron Man, The Incredible Hulk, Iron Man 2, Thor & Captain America: The First Avenger.

Official Synopsis:

When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as SHIELD, finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. To check out the trailer over at iTunes Movie Trailers click on the image. When one is available to embed we will place it here.

The movie to be released May 4th 2012

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