Fox is Marketing ‘X-Men: First Class’ By Giant Smokey X’s in the Sky

20th Century Fox, in a genius marketing move, has hired planes to fly around and make giant smokey X-Men X’s in the sky promoting X-Men: First Class, they know they can get comic geeks excited all around by doing so. And it has worked. There’s even a YouTube video if you want to watch it and a huge gallery on facebook. Watch the trailer here.

Official Synopsis:

X-MEN FIRST CLASS charts the epic beginning of the X-Men saga, and reveals a secret history of famous global events. Before mutants had revealed themselves to the world, and before Charles Xavier and Erik Lehnsherr took the names Professor X and Magneto, they were two young men discovering their powers for the first time. Not archenemies, they were instead at first the closest of friends, working together with other Mutants (some familiar, some new), to prevent nuclear Armageddon. In the process, a grave rift between them opened, which began the eternal war between Magneto’s Brotherhood and Professor X’s X-Men.

X-Men: First Class stars Michael Fassbender, Kevin Bacon, Jennifer Lawrence, January Jones, Rose Byrne, Nicholas Hoult, Jason Flemyng, Zoë Kravitz, Lucas Till, Oliver Platt, Ray Wise, Edi Gathegi, Caleb Landry Jones and Álex González.

The movie opens in theaters on June 3rd.