While Apple was harsh with their recent changes to the iOS terms. many expected the big players in eBook world will have to pull their apps. It seems Amazon’s popular Kindle app adheres to Apple’s terms But at the same time, they were also working on an alternative.

Amazon and its Kindle brand are making some new moves today on iOS with a brand new amazing WebApp.

Branded Cloud reader, Amazon’s new Web-based Kindle reader is one of the most accomplished HTML5 WebApps you’ve probably seen so far. As its name indicates, it’s an eBook reader that lives in the clouds, or more precisely, in your browser. It’s aimed to work with any browser (besides the iPhone for now), but the app seems to feel particularly at home on the iPad, especially once you add it to your home screen and get rid of the url bar.

As you would expect, the app lets you log in to your Amazon account, access all your books, and read them. It’s very well done, and while the animations and looks of the reading mode aren’t as good as iBook’s, the WebApp is still fully capable of downloading books for offline reading, changing fonts, or accessing your notes. Downloading books will even count against your download limit. Swiping through pages is done through simple taps or gestures.

On the downside, purchasing books is still done through Amazon’s website, and the experience isn’t as great as it could be. This is a smart move by Amazon, isn’t it?!

[via TechCrunch ]

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