The Amazing Spider-Man Viral Campaign Begins
A new viral campaign for The Amazing Spider-Man has begun! As noted by CBM They started projecting the new logo throughout the streets of London and released a website which offers fans a chance to attend a sneak peek of the movie next month:
The Amazing Spider-Man logo projected in London streets
Sign up for an early screening! via this website: http://www.theuntoldstorybegins.com/
official Synopsis:
The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
The Amazing Spider-Man hits theaters on July 3rd.